Our members then have their marketing skills put to the test through the fiercest case competition available to York Students.

In each of our three rounds, competitors are tasked with developing innovative solutions to real-world challenges facing the industry.

With the help of P&G, Labatt and Maple Leaf Foods last year, 50 of our brightest students went head-to-head until only 2 were crowned as the year’s “Apprentice”.