From Delegates to Delegators: here’s what our 2014 conference delegates have to share

By November 27, 2014 Conference No Comments

Want to know a real delegate’s perspective on the YMA conference? Some of our past attendees shared their thoughts on YMA’s previous 2014 conference, “Breaking the Blueprint”, with us:


Emily attending one of our workshops from last year.

“The conference featured so many interactive components, which is what I remember the most. You aren’t just sitting in an auditorium all day, but there were different workshops, networking sessions, a case competition and even (my most memorable moment) a photo booth!”
Emily Andrzejewska, BBA, 3rd Year


Julianne receiving one of five Samsung Galaxy cameras!

“A memorable moment from Breaking the Blueprint was when I won the Samsung Camera! During the conference, there was a social media campaign where we had to do a bunch of simple tasks creatively. I honestly thought I had no chance of winning but I tried to add something clever in every tweet, Instagram post and Facebook status that I submitted. It was so much fun since everyone (like everyone) around me was doing it too! When they called my name, I couldn’t believe that I won and I was happy that I did something I wouldn’t normally would do. I ‘broke’ out of my comfort zone and it landed me with a camera!”
– Julianne Lee, iBBA, 2nd Year


Miriam and her partner, Sadia Alam, who placed First at the Colgate-Palmolive Case Competition last year!

“Competing at the YMA Conference’s Colgate-Palmolive Case Competition was an amazing learning experience. It was incredibly fun to put myself in the shoes of a Brand Manager for a Colgate brand. Being able to present your recommendations to a panel of Brand Managers and Senior Brand Managers, and have your ideas taken seriously, is a great opportunity for any marketing student.”
– Mariam Ayyoob, BBA, 4th Year

YMA’s 2015 Annual Conference, ‘StorySelling: Creating Content to Compel’, will be packed with exciting keynote storytellers, workshops, networking opportunities and a case competition – best of all: it’s our first year off-campus! We all have stories to share, what’s yours’?


Friday, January 16, 2015

Allstream Centre

Register now to be a 2015 Conference delegate:
Deadline to apply:
[EARLY-BIRD]: December 5th, 2014
[REGULAR]: January 9th, 2015

Note: Tickets are also available for sale in the Schulich Marketplace Monday, November 24th to Friday, December 5th 9:30AM – 6:00PM.

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