introducing the york marketing conference.
YMC 2024
This past year, The York Marketing Association (YMA) celebrated our 17th year of our annual conference! YMA is dedicated to providing an enriching and unique experience to each of its members, all while offering the tools for success for any career in Marketing. Despite the challenges of the Pandemic, YMA provided over 200 delegates from across the nation an innovative and inspiring experience with our first ever two-day virtual conference!
The first night of our conference showcased the strategic mindsets of select delegates in our exclusive case competition finale hosted by Microsoft. Hand-picked teams presented to industry leaders, YMA executives, and conference delegates in pursuit of the winning title and high-stake prizes. The night offered inspiring keynotes, intimate networking sessions, and an insightful company fair!
Day Two hosted several marketing leaders and professionals who connected with delegates. Our delegates participated in various interactive workshops, and built deep understandings of the dynamics of the marketing industry through engaging panels and keynote addresses. Delegates also had the opportunity to chat with the industry’s top corporate partners and leaders over dinner and an open evening networking session.
This year YMA continues to work tirelessly to provide our delegates with one of our most innovative conferences yet. The team is excited to announce that our 18th annual conference will continue to connect aspiring young marketers to inspiring industry professionals and leading talents - virtually!
Our past sponsors have included several premier titles such as Procter & Gamble, General Mills, TELUS, Canadian Tire, Bell Canada, Deloitte, and many more. Our valued sponsors and corporate representatives will continue to meet with today’s top marketing students and share their impact and influence in the marketing industry. YMA is proud to connect leading talent with our partners, and actively encourage our current and aspiring marketers to THINK BIG.
We look forward to another year of challenging and expanding the bright minds of our attendees in 2024!
For general inquiries, please contact conference@yorkmarketing.ca
our sponsors.
connect with the team!
Britni Wieyakumar
Conference Chair | BBA 2025
Britni Wieyakumar is a third-year BBA student at the Schulich School of Business and currently serves as the Conference Chair on YMA. She is specializing in Marketing and Operations Management & Information Systems. Britni hopes to pursue a career where she can combine her interests in food and beverages, restaurants, and technology.
She enjoys watching business and singing competitions and attending film festivals to learn about underrepresented stories. Britni loves trying diverse cuisines from local restaurants. She is a sports enthusiast and has competed in numerous track and field and swim competitions. Britni looks forward to bringing YMC to new heights!
Zaina Ikram
Conference Director | BBA 2026
Zaina Ikram is a second year BBA student at the Schulich School of Business with an interest in marketing and sustainability. She previously served as YMA'S First Year Representative and is looking forward to taking on the role of Conference Director this year.
Zaina hopes to find a career that fulfills her love of travelling and learning, that also aligns with her goal to innovate and inspire. She currently works part time as a barista and loves to share drink recommendations. When she's not making coffees, she enjoys reading books, trying new food, and spending time with her friends and family.
Alexander Wirch
Conference Director | BBA 2026
Alexander Wirch is a second-year iBBA student at the Schulich School of Business, interested in specializing in Marketing. He hopes to pursue a career in marketing/creative industries and has a keen eye for analyzing cases. During his first year, he had the chance to attend 10 conferences, winning several prizes, and even going to the national finals for the L'Oréal Brandstorm Challenge.
As the 2023-2024 Director of Conference, Alexander looks forward to bringing YMC to new heights. Feel free to chat with him about dogs, travelling and space!