introducing the york marketing conference.
YMC 2024
This past year, The York Marketing Association (YMA) celebrated our 18th year of our annual conference! YMA is dedicated to providing an enriching and unique experience to each of its members, all while offering the tools for success for any career in Marketing. This year, YMA provided over 150 delegates from across Ontario an innovative and inspiring experience with our two-day in-person experience!
The first day of our conference hosted at Pinterest office, was the opening experience for delegates, many of whom were experiencing their very first conference. Delegates had the opportunity to connect with industry leaders, learn about the companies, student opportunities and the recruitment process!
Day Two hosted at Second Student Centre, included an unforgettable experience of marketing leaders and professionals connecting with delegates. Our delegates participated in various interactive workshops, and built deep understandings of the dynamics of the marketing industry through engaging panels and keynote addresses. Delegates also had the opportunity to chat with the industry’s top corporate partners over a Q&A and open networking session.
This year YMA continues to work tirelessly to provide our delegates with one of our most innovative conferences yet. The team is excited to announce that our 19th annual conference will continue to connect aspiring young marketers to inspiring industry professionals and leading talents!
Our past sponsors have included several premier titles such as Procter & Gamble, General Mills, TELUS, Canadian Tire, Bell Canada, Deloitte, and many more. Our valued sponsors and corporate representatives will continue to meet with today’s top marketing students and share their impact and influence in the marketing industry. YMA is proud to connect leading talent with our partners, and actively encourage our current and aspiring marketers to THINK BIG.
We look forward to another year of challenging and expanding the bright minds of our YMC delegates and case competitors in 2025!
For general inquiries, please contact conference@yorkmarketing.ca
our sponsors.
connect with the team!
Leore Barkai
Conference Co-Chair | BBA 2026
Leore Barkai is a third-year BBA student at the Schulich School of Business and currently serves as the Co-Chair of Conference on YMA. She plans to pursue a specialization in Marketing. Her dream career combines her interests in visual design, creative strategy, and analytics.
Leore has a strong background in organizing events, evidenced by her successful planning of large-scale gatherings and assemblies in her previous positions.
Her personal interests span fashion, interior design, and travel. In her leisure time, Leore enjoys crafting vision boards and scrapbooking. As a food enthusiast, she loves trying new recipes at home. Leore is excited about contributing to a successful year with the YMA team!
Anika Gupta
Conference Co-Chair | BBA 2026
Anika Gupta is a third-year BBA student at the Schulich School of Business planning to specialize in marketing and finance and is looking forward to joining YMA as the Conference Co-Chair.
Anika hopes to pursue a career that aligns with her goals to utilize her creative abilities to form lasting impacts in our community. She is interested to explore various avenues and develop skills in the industry.
Anika enjoys baking, in which she was able to further delve into as a baker at Crumbl Cookies, painting, loves listening to music, attending concerts, and traveling!
Alefiya Asghar
Conference Director | BBA 2027
Alefiya Asghar is a second-year BBA student at the Schulich School of Business and is serving as YMA’s Director of Conference this year. She plans on pursuing a specialization in marketing and business analytics. She can imagine herself working in a role where she gets to incorporate both her problem-solving and creative side in one.
Brought up in Dubai, Alefiya loves the sun so she’ll never miss an opportunity to explore the outdoors when the weather is warm and toasty outside. Alefiya cannot resist good food and is always on the hunt for Toronto’s best eats. Alefiya truly believes in giving her 100% in whatever she puts her mind to and is ecstatic to embark on her YMA journey.